Google has laid the smack down on a number of sites which has affected a lot of companies, websites, and blogs all over the Web. They have made changes to their algorithm that determines and passes PageRank to the sites it indexes.
The Smack Downs
This alone would be enough to get people buzzing and even some hopping mad but what has really got the blogoshere up in arms is the manual penalties it has handed out to many sites, bloggers in particular.
It seems nobody is out of Google’s reach. Top bloggers like John Chow have been virtually removed from Google’s search results where they once were on the first page for their keywords.
Bloggers that use PayPerPost have seen their PageRank wiped out essentially killing their value to PPP.
So what is the reason for these attacks?
Well it is simple. Google has laid out the rules regarding manipulating their PageRank and search result systems. The people that got smacked were clearly in violation of these rules. they gamed the system and finally got caught. Yes there was some callateral damage to other sites related to or affiliated with the penalized sites but we all knew what these guys were doing was in violation of Google’s rules.
So stop whining already. Yes you may have been wiped from the face of the Google Earth but if you had half a brain you’d have seen it coming. John Chow saw it coming. He has said from the beginning not to put your eggs in Google’s basket. Luckily he follows his own advice and has reported an increase in revenue since the changes even though he doesn’t even rank for his own name!
I don’t want to hear anymore about PPP their whole business model was built on Google’s PageRank. Not only did it defy all the guidelines Google set it was a stupid business model to begin with. Sure it made lots of money for a while but when you build your business on an ever-shifting foundation like Google’s PageRank then you are just asking to get whooped!
Come on people have a little sense and look at the long term picture!
Tough changes to AdSense
On the other side of the coin AdSense publishers have been brutally hit and from no fault of their own.
Google has drastically reduced referral commissions in just about every area, reduced CTR by narrowing the click area of the ads, and in a shockingly stupid move alienated a huge protion of their publishers by refusing to pay bloggers outside of North America, Latin America, and Japan.
I fail to see the reasoning behind why the bloggers pysical location has anything to due with it. If they are trying to target specific areas for their advertisers then why not only pay for clicks from USERS in those areas and ignore the others. That alone would be a big hit to publishers but to deny based on geographic location is just dumb!
They are slapping some of their biggest promoters and publishers in the face, like ProBlogger.
There are theories that Google is trying to prop up poor profits but we’ll have to see. At least advertisers will be happy as these changes save them money.
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